Conversion Rate Optimization (CRO)
Conversion rate optimization is a process where you use analytics and user feedback for improving your website’s performance. It is through this process that you can improve relevant website metrics essential to the success of your business (commonly called KPIs or key performance indicators). These metrics are usually associated with getting new customers, downloads, registrations, and such. Basically, conversion rate optimization or CRO is a method for increasing the percentage of visitors experiencing amazing moments which then turns a passive browsing behavior into valuable conversions.
Fundamentally, CRO is just figuring out what the visitors are looking for upon arriving to the site and then offering that to them. Many different forms come with conversion rate optimization and it depends on what KPI you are aiming to improve.
Why King of Lead Gen Cares for Your CRO?
We care for your conversion rate optimization for several reasons.
- Higher conversion rate means better return of investment. We understand that you might have been paying for the traffic your site is receiving. If we can successfully increase your conversion rate through our offered conversion rate optimization services, then you would be able to enjoy a better return for your investment.
- More cost effective compared to finding more customers. Attracting new visitors to a website can be very costly. Thus, it is much better to convert the current visitors you already have than attract new visitors to the site. Our King of Lead Gen CRO specialists can help you out with that.
- Optimizes visitor’s attention. Not all visitors have the patience to go through what you have to offer. In fact, most visitors have a limited attention span. With our effective CRO strategy, you can optimize your website to give the visitors what they want before they get tired of looking for it.
We understand how CRO helps you with your business. That is why we are here to help you out. We will protect you from blindly optimizing your conversion rate. Our King of Lead Gen CRO specialists are definitely the right choice for your CRO needs.
What Are the Areas We Can Help You With?
There are a great number of aspects we can help you with. These are the areas, when optimized appropriately, will greatly contribute to the increase of your conversion rate. Here are some of them:
- Call to action
- Trust and Security
- Search Engine Optimization
- Social Proof
- Customer Testimonials
What We Will Focus On?
- Value Proposition – We will make it so that your customers will see what are the benefits for taking action.
- Relevance – We will make the website pages’ content match exactly what your customers are expecting to see.
- Distraction – We will see to it that there are no distractions on the page. The elements added to a page should only help – not hurt – the main purpose. There should be no off-target or conflicting elements found in the website.
- Clarity – We will make your value proposition, call-to-action, and main message as clear as possible.
- Urgency – We will ensure that your visitors feel the urgency to take action now.
We invite you to contact us either through chatting, calling or emailing us to set up a free consultation on your website ideas:
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