Content Marketing

At King of Lead Gen we assist our clients with a variety of services when it comes to content. Content is widely misconceived and not understood. What most people do not understand is there is a strategy that needs to be in place when creating content. Most businesses, both small and large, thin that writing a piece of content and publishing it on their site (or off their site) is all it takes. But in reality there is much more that needs to be done for that content to be valuable and bring in traffic.

Content Marketing is a three step process, which includes the following:

  • Content Marketing Strategy
  • Content Production
  • Content Promotion

Content Marketing Strategy

Strategy Development: Our services include the whole process of content, beginning with a strategy in place:

  • Development of the strategy
  • Development of an editorial calendar
  • Updated inventory and audits of strategy
  • Analysis of current competitors

Analytics Consulting: Our team is certified and trained in Google Analytics, which in returns helps you’re with measuring your results:

  • Creating and setting up analytics
  • Constant audits and analysis of the analytics
  • KPI and metric creation

Content Marketing Coaching: Virtual coaching sessions to assist you with your specific needs as an organization:

  • Helping your team understand the full content marketing cycle from strategy, production and promotion.
  • Teach your teams how to produce quality content that will create search engine placement and traffic

Content Production

Creating Content: King of Lead Gen focuses on creating exceptional content that will create targeted traffic from your niche/industry:

  • Keystone content
  • Article content for your blog
  • Copywriting services
  • Visual based content and projects

Content Management: Creating content and publishing it once is not longer good enough for the search engines:

  • Maintaining and updating content regularly as we see fits
  • Continuous auditing and content inventory
  • Managing website content

Content Promotion

Unique, Earned and Paid Promotion: We will only promote your content where we know your audience will discover it:

  • Paid Content Amplification
  • Email list marketing through custom email templates
  • Social Media marketing
  • Outreach campaigns based on your market

SEO Marketing: Increase your viewership through organic search results with our holistic SEO strategies:

  • Organic search audit, consulting and strategy
  • Content development and research
  • Keyword research
  • Editing, updating and changing technical aspects of your website
  • Lin building and promotion

Paid Media: Social Media, search engines and retargeting advertising are ideal ways to receive guaranteed traffic from your audience:

  • Social Media: paid adverting on site such as Facebook, Instagram, Pinterest, YouTube, Twitter and LinkedIn
  • Retargeting advertising
  • PPC (Pay Per Click Advertisings)
  • Sponsored and Native adverting

Email Marketing: As they say “the money is in the list”, so let’s make sure you have a smooth email campaign:

  • Email theme creation
  • Regular newsletters featuring approved content
  • Split-testing and reporting

Social Media Marketing: Create and manage your social media calendars and make sure your targeted ads are populating in front of your audience:

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest, StumbleUpon, YouTube, Google+ and more

Get Started

We invite you to contact us either through chatting, calling or emailing us to set up a free consultation on your website ideas:

Just wanting to stay informed? Make sure to subscribe to our newsletter for regular updates on the latest in content marketing.